Perfect Selections Home Healthcare Launches Campaign Using Social Media Marketing
Type:
facebook advertising instagram marketing
Goal:
brand awareness
Duration:
6 months
CLIENT PROFILE
Perfect Selections Home Healthcare provides around the clock In-Home and outpatient Health Care Services to seniors and patients with an intellectual disability across the GTA, Ontario.
PROJECT OVERVIEW
Perfect Selections has recently opened their first location and wanted to hire a dedicated social media manager who will be an essential part of their brand’s digital marketing strategy.
We partnered with them create a digital marketing strategy that would allow them to grow their brand awareness and engage with potential customers.
MARKETING APPROACH
Our creative team carefully analyzed the insights of Perfect Selection's previous social media campaigns and content, then we made suggestions on how to improve their social media strategy to reflect the brand’s goal of expanding their audience and generating more leads.
CAMPAIGN RESULTS
We had a significant result in the digital marketing campaign. The number of leads that we were getting from the website, and we did it by targeting keywords that were more relevant to the audience.