CASE STUDY

Digital Marketing Boosts Norfolk General Hospital Foundation's Online Fundraising

Type:

Brand Identity
email Campaign
social media managment

Goal:

product launch

Duration:

6 months

CLIENT PROFILE

The Norfolk General Hospital Foundation is a non-profit organization that raises funds to improve healthcare equipment in the local area. To help fund this important work, they focused on finding innovative ways to raise funds while engaging their community.

PROJECT
OVERVIEW

We revamped the logo and website on behalf of the Norfolk General Hospital Foundation to match the image of the NGHF in collaboration with BUMP 50/50.

In addition to carry out organic social media marketing of the campaign coined “Catch the Winning Ace” on various social media channels.

MARKETING
APPROACH

We prepared a social media strategy to identify the core audience to open up new opportunities. We developed the social media graphic designs, videos, website development with customized content from stock, and owner images.

We managed the social media posting schedules to keep the core audience engaged.

CAMPAIGN
RESULTS

We had a significant result in the digital marketing campaign. The number of leads that we were getting from the website, and we did it by targeting keywords that were more relevant to the audience.

+650%

POST ENGAGEMENT

54%

EMAIL OPEN RATE

3.5x

RETURN ON AD SPEND

Digital Marketing Boosts Norfolk General Hospital Foundation's Online Fundraising

PROJECT OVERVIEW

We revamped the logo and website on behalf of the Norfolk General Hospital Foundation to match the image of the NGHF in collaboration with BUMP 50/50. In addition to carry out organic social media marketing of the campaign coined “Catch the Winning Ace” on various social media channels.

MARKETINGAPPROACH

CAMPAIGNRESULTS