CASE STUDY

Alternate Power International's Social Media Relaunch

Type:

Social media Marketing
facebook advertising

Goal:

LEAD GENERATION

Duration:

12 months

CLIENT PROFILE

Alternate Power International is a Canadian solar power brand with over 25 years of experience in optimizing energy efficiency for proprietors. They needed to refresh their social media platform to better express the “Live Life in Synergy” messaging.

PROJECT
OVERVIEW

They needed to create a more engaging content strategy that would allow them to be more flexible in how they engage on Facebook and Instagram.

MARKETING
APPROACH

Their new strategy includes short, punchy posts and longer form content like videos and images. The goal is to create a more consistent brand voice while still allowing room for flexibility in terms of what types of content they publish.

CAMPAIGN
RESULTS

We worked with Alternate Power International to help them increase their lead generation. We did this by targeting keywords that were more relevant to their audience's needs, and we also managed the social media posting schedule to keep the core audience engaged.

+470%

POST ENGAGEMENT

6.3%

CLICK THROUGH RATE

3.5x

RETURN ON AD SPEND

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